RoyalPet Shop is a retail brand specialized in pet products, with multiple physical stores across the Piedmont region. Known for its strong presence in local communities and dedication to animal care, RoyalPet combines an extensive product offering with personalized customer service.

In collaboration with Boraso, I worked on the user interface redesign of the RoyalPet ecommerce website. The goal was to modernize the visual experience while aligning it with the brand’s friendly, reliable, and pet-focused identity.

The project involved rethinking the site’s visual components to enhance usability, support product discovery, and maintain a warm, accessible tone. From typography and layout to icons and microinteractions, every element was refined to create a consistent and engaging shopping experience.

It was a project I particularly enjoyed, both for the synergy with the internal team and because of my personal passion for animals, which made the process especially meaningful.