KOCHÉ is a Paris-based fashion brand founded by Christelle Kocher in 2015. Known for its commitment to inclusivity, diversity, and elevated craftsmanship, the brand brings couture techniques into contemporary streetwear. Over the years, KOCHÉ has collaborated with major global names such as Nike, Pucci, and Converse, and was awarded the prestigious Andam Grand Prix in 2019.

In collaboration with Staff International, I was involved in the UX and UI redesign of the KOCHÉ website. The goal was to elevate the digital experience to better reflect the brand’s identity, aesthetic values, and high-end positioning.

The project required balancing editorial impact with usability, highlighting both fashion storytelling and ecommerce functionality. From content structure to visual interface, I worked on enhancing navigation, improving product visibility, and designing a responsive experience that aligns with the bold, inclusive spirit of the brand.