Pharmercure is a digital health service that connects people with their trusted local pharmacies, allowing them to order medications and products online and receive them at home. As the company scaled its operations, there was a need to improve the internal back office used by pharmacists to manage orders, users, and logistics.

I led the UX analysis and design phase for the new platform, focusing on defining key flows and delivering detailed wireframes for development. The process began with the evaluation of user data and existing pain points, followed by deep collaboration with the internal team to understand the needs and priorities of pharmacy operators.

What I appreciated most about this project was the continuous exchange with diverse stakeholders, developers, analysts, and customer support, which allowed us to co-create solutions grounded in real needs. It was a true example of how thoughtful teamwork leads to better ideas and more effective results.