MyPass is an innovative startup offering a pay-per-use model that lets users skip ticket lines and access ski resorts and other facilities at the best available rate. The goal was to deliver a seamless, mobile-first product that simplifies both access and payment.

As a growing business, MyPass needed to consolidate its services into a scalable and intuitive app, starting with the MyPass Ski product, and to establish an internal design culture capable of supporting continuous growth and evolution.

I led the UX/UI strategy across key stages of product development: aligning user needs with business goals, designing consistent journeys across touchpoints, and introducing a flexible design architecture. The result was a solid foundation for future verticals and a more mature, design-driven product culture.