I collaborated with North Sails, a globally recognized fashion and performance lifestyle brand, to enhance their digital commerce experience.

My focus was on optimizing the UX of key ecommerce sections, designing high-converting campaign landing pages, and creating branded newsletters aligned with marketing goals. The objective was to improve usability, visual consistency, and conversion performance across digital touchpoints.

Working closely with the internal team, I ensured design solutions upheld the brand’s premium positioning while delivering measurable impact on customer experience. This collaboration strengthened my expertise in fashion ecommerce and multichannel design, within a fast-paced and brand-driven environment.